Luna Coffee founder says the difference between Rs. 300 commercial coffee and Rs. 1,000 specialty coffee is about beans, processing and brewing, not social class. Specialty brewing requires precision grinders, temperature-controlled machines and trained baristas. It puts ingredients and packaging for a premium dessert-style latte at Rs. 500–575, before staff, rent, equipment and other overheads. A higher price alone does not guarantee that category, and taste remains a personal choice.